Evinrude, a well-known brand in the marine industry, has been a significant player in the outboard motor market for many years. Founded by Ole Evinrude in 1907, the company has a long history of innovation and excellence in producing reliable outboard engines. Boating enthusiasts around the world have relied on Evinrude motors for their performance and durability.
Did Evinrude cease operations? Yes, Evinrude ceased operations in 2020. The decision was announced by BRP (Bombardier Recreational Products) on May 27, 2020. The company cited the impact of the COVID-19 pandemic and the need to reallocate resources to other areas of their business as reasons for discontinuing Evinrude outboard engines. This marked the end of an era for a brand that had been synonymous with boating for over a century.
Impact on the Marine Industry
The cessation of Evinrude’s operations had a significant impact on the marine industry. Dealers and customers who had relied on Evinrude engines for their boats had to seek alternatives from other manufacturers. This shift created opportunities for competitors to capture market share and provided a boost to other brands in the outboard motor market. Additionally, the closure of Evinrude’s operations affected jobs and local economies tied to the company’s manufacturing and distribution networks.
Legacy of Evinrude
Despite ceasing operations, Evinrude’s legacy in the marine industry remains strong. The brand is remembered for its contributions to boating technology and its role in shaping the outboard motor market. Many vintage Evinrude engines are still in use today, cherished by collectors and boating enthusiasts for their historical significance and engineering prowess. The company’s innovations, such as the introduction of the first commercially viable outboard motor, have left a lasting impact on the industry.
The decision to cease operations was a difficult one for BRP, but it allowed the company to focus on other areas of their business, such as developing new technologies and expanding their product offerings in different segments. While Evinrude outboard engines are no longer being produced, the brand’s influence and contributions to the marine industry continue to be recognized and appreciated by those who value its rich history and legacy.