Instagram has evolved from a simple photo-sharing app to a powerful marketing tool used by businesses worldwide. If you want to leverage Instagram for your business, converting your personal account into a business account is a crucial step. This transformation will give you access to features designed to help you grow and manage your business more effectively.
How to turn your Instagram into a business account? To convert your Instagram account into a business account, start by opening the Instagram app and going to your profile. Tap the three horizontal lines in the top right corner to open the menu, then select “Settings.” From there, choose “Account” and then “Switch to Professional Account.” You will be prompted to select a category that best describes your business and to link your Instagram account to a Facebook Page. Finally, complete your profile by adding business information such as contact details and business hours.
Benefits of a Business Account
One of the main advantages of an Instagram business account is access to Instagram Insights. This feature provides detailed analytics about your followers and how your content is performing. You can see metrics like impressions, reach, and engagement, which can help you tailor your content strategy to better meet your audience’s needs.
Another benefit is the ability to run Instagram ads. With a business account, you can create ads directly within the app, targeting specific demographics to reach potential customers more effectively. Additionally, you can add a “Contact” button to your profile, making it easier for followers to get in touch with you via email, phone, or direct messages.
Utilizing Instagram Shopping
Instagram business accounts also have the option to set up Instagram Shopping. This feature allows you to tag products directly in your posts and stories, making it easier for followers to purchase items featured in your content. To use Instagram Shopping, you must have an e-commerce website and comply with Instagram’s merchant agreement and commerce policies.
Setting up Instagram Shopping involves connecting your account to a Facebook catalog, which can be created through Facebook Business Manager, Shopify, or BigCommerce. Once your catalog is set up and approved, you can start tagging products in your posts, providing a seamless shopping experience for your followers.
Turning your Instagram into a business account opens up a range of tools and features designed to help you grow your brand and reach a larger audience. By leveraging these tools, you can gain valuable insights, run targeted ads, and provide a more interactive experience for your followers.