Cheek’d is a dating service that gained attention for its unique approach to online dating. Founded by Lori Cheek, the platform aimed to combine the best of online and offline dating by allowing users to hand out cards with unique codes that could be used to connect online. This innovative idea attracted a lot of media attention and even led to an appearance on the television show “Shark Tank.”
Is Cheek’d still in business? Cheek’d is no longer operating as it once did. The company has shifted its focus and rebranded to a new service called “Networkd.” The original concept of Cheek’d, which involved handing out cards to initiate online connections, has been phased out. Instead, Networkd aims to facilitate professional networking through a mobile app, making it easier for people to connect in a business context.
Transition to Networkd
The transition from Cheek’d to Networkd marked a significant shift in the company’s business model. While Cheek’d was primarily focused on romantic connections, Networkd is geared towards professional networking. This change was driven by the realization that the original concept had limitations and that there was a growing demand for professional networking solutions. The new platform allows users to create profiles, share contact information, and connect with others in their industry more efficiently.
Challenges and Evolution
Like many startups, Cheek’d faced several challenges along the way. Despite the initial buzz and media attention, the company struggled to achieve sustainable growth. The appearance on “Shark Tank” did not result in an investment, but it did provide valuable exposure. Over time, the team recognized the need to pivot and adapt to changing market demands, leading to the creation of Networkd. This evolution demonstrates the importance of flexibility and the ability to adapt in the competitive startup landscape.
The story of Cheek’d and its transition to Networkd serves as an example of how businesses can evolve to meet new challenges and opportunities. While the original concept may no longer be in operation, the lessons learned and the new direction have allowed the company to continue to innovate and provide value in a different context.