Crabtree and Evelyn is a well-known brand that has been synonymous with luxurious bath and body products, as well as home fragrances. Established in 1972, the company quickly gained a reputation for its high-quality goods and elegant packaging. Over the years, Crabtree and Evelyn expanded its product range to include skincare, perfumes, and even gourmet foods, making it a beloved brand among consumers who appreciate finer things in life.
Is Crabtree and Evelyn still in business? The answer is both yes and no. Crabtree and Evelyn went through significant changes in recent years. In 2018, the company announced that it would be closing all of its physical stores globally, marking the end of an era for many loyal customers who enjoyed shopping in their beautifully decorated retail spaces. However, this did not mean the end of the brand entirely. Crabtree and Evelyn transitioned to an online-only business model, continuing to offer their products through their website. This shift allowed the company to adapt to the changing retail landscape and focus on reaching a broader audience through digital channels.
History and Evolution of Crabtree and Evelyn
Crabtree and Evelyn was founded by Cyrus Harvey in 1972 in Cambridge, Massachusetts. The company initially started as a small, family-run business selling fine soaps from around the world. The brand name was inspired by John Evelyn, a 17th-century Englishman who wrote one of the first important works on conservation and tree planting, and the crabapple tree, known for its beauty and utility. Over the next few decades, Crabtree and Evelyn expanded its product line to include a wide range of personal care products, home fragrances, and gourmet foods. The brand became known for its commitment to quality and natural ingredients, attracting a loyal customer base worldwide.
In the early 2000s, Crabtree and Evelyn faced financial difficulties and underwent several ownership changes. Despite these challenges, the brand continued to innovate and expand its product offerings. However, the rise of e-commerce and changing consumer preferences posed new challenges for the company. In 2018, Crabtree and Evelyn made the difficult decision to close all of its physical stores and shift to an online-only business model. This move allowed the company to streamline its operations and focus on reaching customers through digital channels.
Current Product Offerings
Today, Crabtree and Evelyn continues to offer a wide range of products through its online store. The brand’s product lineup includes bath and body products, skincare, fragrances, and home essentials. Some of the popular collections include the Evelyn Rose, La Source, and Gardeners lines, each featuring unique scents and formulations. Crabtree and Evelyn also offers seasonal and limited-edition products, which are eagerly anticipated by loyal customers. The brand remains committed to using high-quality, natural ingredients and sustainable practices in its product development.
In addition to its core product offerings, Crabtree and Evelyn has also embraced a more modern and inclusive approach to beauty and self-care. The brand’s marketing campaigns and product descriptions emphasize self-expression, individuality, and the importance of taking time for oneself. This shift in messaging has helped Crabtree and Evelyn stay relevant in a competitive market and attract a new generation of customers who value authenticity and self-care.
While the closure of physical stores was a significant change for Crabtree and Evelyn, the brand’s transition to an online-only business model has allowed it to continue serving its customers and evolve with the times. By focusing on digital channels and maintaining its commitment to quality and natural ingredients, Crabtree and Evelyn remains a beloved brand in the world of luxury personal care and home products.