Evinrude, a well-known brand in the marine industry, has been a significant player in the outboard motor market for many years. Founded by Ole Evinrude in 1907, the company gained a reputation for producing reliable and innovative outboard engines. Many boating enthusiasts have relied on Evinrude motors for their durability and performance.
Is Evinrude still in business? No, Evinrude is no longer in business. In May 2020, BRP (Bombardier Recreational Products), the parent company of Evinrude, announced that it would discontinue the manufacturing of Evinrude outboard engines. This decision marked the end of over a century of Evinrude’s presence in the marine industry.
The discontinuation of Evinrude outboard engines was part of BRP’s strategic decision to focus on other areas of their business. BRP decided to concentrate on its other marine brands, such as Alumacraft, Manitou, and Telwater, as well as its Rotax marine propulsion systems. This shift allowed BRP to streamline its operations and invest in new technologies and products.
The Impact on Evinrude Dealers and Customers
The closure of Evinrude’s operations had a significant impact on its dealers and customers. Many dealers who relied on Evinrude products had to adapt quickly to the change. BRP provided support to its dealers by offering them the opportunity to transition to selling other BRP marine products. Additionally, BRP assured customers that they would continue to provide parts and service support for existing Evinrude engines, ensuring that current owners could maintain their motors.
Despite the discontinuation of Evinrude outboard engines, the brand’s legacy lives on through the many boats and motors still in use today. Evinrude engines are known for their durability, and many boat owners continue to rely on them for their performance and reliability. The company’s contribution to the marine industry is still remembered and appreciated by boating enthusiasts worldwide.
The Future of BRP’s Marine Division
With the discontinuation of Evinrude outboard engines, BRP has shifted its focus to other areas within its marine division. The company has been investing in the development of new technologies and products to meet the evolving needs of the marine market. BRP’s Rotax marine propulsion systems, for example, are designed to offer innovative and efficient solutions for boaters.
BRP’s commitment to innovation and quality continues to drive its success in the marine industry. By focusing on its other marine brands and investing in new technologies, BRP aims to provide customers with a wide range of high-quality products and services. While Evinrude outboard engines may no longer be in production, BRP’s dedication to the marine industry remains strong.
In summary, Evinrude is no longer in business as BRP decided to discontinue the manufacturing of its outboard engines in May 2020. The decision allowed BRP to concentrate on other areas of its marine division, including its other marine brands and Rotax marine propulsion systems. Although Evinrude outboard engines are no longer being produced, the brand’s legacy continues through the many engines still in use today and the ongoing support provided by BRP.