Hard Core Pawn is a reality television series that aired on truTV, focusing on the daily operations of American Jewelry and Loan, a pawn shop in Detroit, Michigan. The show, which premiered in 2010, became popular due to its dramatic portrayal of interactions between the staff and customers, as well as the unique items that came into the shop.
Is Hard Core Pawn still in business? Yes, American Jewelry and Loan, the pawn shop featured in Hard Core Pawn, is still in business. The shop continues to operate in Detroit and remains a well-known establishment in the area. Despite the show ending in 2015, the business itself has continued to thrive under the ownership of Les Gold and his family.
History of American Jewelry and Loan
American Jewelry and Loan was established in 1978 by Les Gold. The pawn shop quickly grew in popularity and became a staple in the Detroit community. Over the years, the shop expanded its operations and gained a reputation for dealing with a wide variety of items, from everyday household goods to rare and valuable collectibles.
The success of the shop eventually led to the creation of Hard Core Pawn, which provided viewers with an inside look at the pawn business and the colorful characters who frequented the store. The show ran for nine seasons and brought significant attention to American Jewelry and Loan.
Current Operations
Today, American Jewelry and Loan continues to serve customers in Detroit and has even expanded to additional locations. Les Gold, along with his children Seth and Ashley, still manage the day-to-day operations of the business. The shop remains a popular destination for those looking to pawn or sell items, as well as for customers seeking unique and valuable merchandise.
In addition to their physical locations, American Jewelry and Loan has embraced the digital age by maintaining an active online presence. They offer a variety of services through their website, including online pawn loans and an online store where customers can purchase items directly.
While Hard Core Pawn may no longer be on the air, the legacy of the show lives on through the continued success of American Jewelry and Loan. The shop remains an important part of the Detroit community and continues to attract customers from all over the region.
Overall, American Jewelry and Loan has proven to be a resilient and enduring business, adapting to changes in the market and continuing to provide valuable services to its customers. The Gold family’s commitment to their business and their community has ensured that the shop remains a thriving enterprise, even after the end of their television show.