Apple has recently unveiled its first store in Malaysia, Apple The Exchange TRX, situated in Kuala Lumpur’s Tun Razak Exchange business district. The architectural design of this store is truly remarkable, showcasing Apple’s commitment to excellence and innovation.
The store stands out with its three-dimensional layered roof, adorned with horizontal glass panels and sun-shading blades. This unique design not only adds to the store’s aesthetic appeal but also allows natural light to permeate the interior. At the heart of the roof is a central glazed oculus that brings in ample daylight, creating a bright and welcoming atmosphere for visitors.
Moreover, this oculus houses a dynamic artificial-lighting system that adjusts according to the time of day, ensuring optimal illumination throughout the store.
A striking feature of Apple The Exchange TRX is its sculptural quartz and glass staircase, which connects all three levels of the store. This staircase is not only functional but also adds a touch of elegance to the overall design. On the main floor, visitors will find a floating deck that hovers above the primary display area. This innovative design adds a sense of depth and sophistication to the store.
Additionally, the floating deck houses The Forum, a dedicated space for Apple’s Today at Apple sessions. This central location provides a hub for workshops, events, and creative interactions with customers.
The upper level of the store, directly connected to the rooftop park, boasts a continuous glass facade that invites abundant natural light and greenery. The design ensures a seamless integration of indoor and outdoor spaces while creating a harmonious and refreshing environment for customers. The interior of Apple The Exchange TRX is crafted with high-quality materials such as natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling. These elements add a touch of sophistication and elegance to the store’s interior design.
Sustainable Practices at Apple The Exchange TRX
Apple’s commitment to sustainability shines through in the design and operations of The Exchange TRX. The company has made significant efforts to reduce its environmental impact and adopt eco-friendly practices within the store.
The store runs on 100% renewable energy, contributing to Apple’s broader environmental goals. By utilizing renewable energy sources, Apple aims to minimize its carbon footprint and promote the use of sustainable power. This commitment to clean energy not only aligns with Apple’s values but also sets an example for other businesses in the region.
Apple The Exchange TRX is also carbon neutral, employing various strategies to offset its carbon emissions. The store’s construction and ongoing operations prioritize energy efficiency and the reduction of greenhouse gas emissions. Through these sustainable practices, Apple demonstrates its dedication to mitigating climate change and preserving the planet for future generations.
Apple has incorporated high-quality sustainable materials in the design of the store. By using natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling, the store not only exudes elegance but also minimizes its environmental impact. These materials are not only aesthetically pleasing but also durable and eco-friendly, contributing to the store’s sustainable design philosophy.
Today at Apple: “Jom Discover” Sessions
To celebrate the opening of Apple The Exchange TRX, Apple has curated a special series of Today at Apple sessions known as “Jom Discover.” These sessions, running from June 22 to July 6, offer customers an opportunity to engage with renowned Malaysian creators and gain insights into their creative processes.
The lineup of events includes a diverse range of workshops and sessions. Participants can expect workshops on iPhone photography with Jason smashpop, video editing on Mac with Adam Lobo, productivity on iPad with Iman Azman, and health and wellness sessions with Nana Mohd focusing on the Apple Watch. Additionally, there will be captivating performances by De Fam, adding a touch of entertainment to the programming.
These sessions provide customers with invaluable opportunities to learn from industry experts, explore Apple’s products and services, and unleash their creative potential. The “Jom Discover” series showcases Apple’s commitment to fostering creativity and supporting the local creative community in Malaysia.
Apple’s Focus on Environmental Goals
Apple’s dedication to sustainability goes beyond its stores and extends to its broader environmental goals. The company has made significant strides in reducing its environmental impact and promoting sustainable practices.
From utilizing renewable energy sources to adopting eco-friendly materials and design principles, Apple consistently prioritizes environmental sustainability. By championing clean energy and offsetting carbon emissions, Apple sets an example for other businesses and encourages the adoption of sustainable practices throughout various industries.
As Apple continues to innovate and expand its global presence, its commitment to sustainability remains unwavering. With the opening of Apple The Exchange TRX in Kuala Lumpur, Apple continues to demonstrate its leadership in sustainable design and its unwavering dedication to environmental stewardship.