Business cards are essential tools for networking and creating a lasting impression. While the front of the business card typically contains your name, title, company name, and contact information, the back of the card often remains underutilized. However, the back of a business card offers valuable real estate that can be used to provide additional information and make your card stand out.
What to put on the back of a business card? The back of a business card can be used to include various types of information that can enhance its effectiveness. For instance, you can add a brief company description, a list of services or products, a QR code, social media handles, or a call to action. Including a QR code can be particularly useful as it allows recipients to quickly access your website or portfolio with a simple scan. Similarly, listing your social media handles can help potential clients or partners connect with you on different platforms.
Company Description
Adding a brief company description on the back of your business card can provide recipients with a quick overview of what your business does. This is especially useful if your company name does not clearly indicate the nature of your business. A concise description can help potential clients or partners understand your value proposition and how you can meet their needs.
List of Services or Products
Another effective use of the back of a business card is to include a list of your services or products. This can be particularly beneficial for businesses that offer a wide range of services or products. By listing them, you give recipients a better understanding of what you offer and increase the likelihood of them reaching out to you for specific needs. Be sure to keep the list concise and easy to read.
In addition to these options, you can also consider including testimonials, a professional photo, or a tagline that captures the essence of your brand. Testimonials from satisfied clients can add credibility and build trust, while a professional photo can make your card more personal and memorable. A catchy tagline can also leave a lasting impression and reinforce your brand identity.
Ultimately, the information you choose to include on the back of your business card should align with your overall branding strategy and goals. By thoughtfully utilizing this space, you can create a more impactful and informative business card that stands out from the competition.